Reflection on Invisible Web Usage

For my search topic Changes and Trends of “Mobile Phone Photography”, WARC only obtained 21 results whereas the search engine, Google, obtained 86,600,000 results. Also, WARC only obtained two forms of information – articles and research papers whereas Google obtained various forms of information – reports, news article, essay, blogs etc. This shows that WARC is lack of information in compared to the search engine, Google.

WARC:

Google:

For the search results obtained by WARC are all irrelevant to the information I want to obtain whereas Google obtained relevant information.

WARC:

Google:

Therefore, I don’t think the invisible web, World Advertising Research Center (WARC) is more effective than using search engines, meta-search or subject directories.


The reason why I choose, World Advertising Research Center (WARC) database rather than the rest datebases is because, WARC  contains real-life case studies and campaign videos from around the world. WARC provides the latest information and cutting-edge thinking in the areas of marketing, advertising and communications.